Privacy Policy
Last updated: October 20, 2026
Lighthouse Home Team at Keller Williams Realty ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through this website (the "Site"), how we use it, and the choices you have. By using the Site and submitting any form or booking, you agree to the practices described here.
Information we collect
We collect information you provide directly to us. When you contact us or submit a form on the Site, we collect the information you choose to share, which may include your first and last name, phone number, email address, the type of help you're looking for (such as buying, selling, renting, property management, or investing), and any message you include. When you book a consultation through our calendar, we receive the details needed to schedule and confirm your appointment. We may also automatically collect certain technical information, such as your IP address, browser type, and pages visited, for analytics and security purposes.
How we use your information
We use the information we collect to respond to your inquiries, provide real estate services, schedule and manage consultations, and communicate with you about your needs and our services. We may also use it to improve the Site, comply with legal obligations, and maintain the security of our systems. We do not sell your personal information to third parties.
SMS, text, and email communications (A2P consent)
We may send SMS (text) messages to you using an application-to-person (A2P) messaging service for appointment reminders, follow-ups, scheduling, and transaction-related communication. By providing your mobile phone number and checking the consent box on our forms, you expressly agree to receive SMS and email communications from us. Message and data rates may apply. The frequency of messages depends on your interactions with us — we send messages related to your inquiry, booking, or transaction, not high-volume marketing blasts.
You may withdraw your consent and opt out of SMS and email communications at any time by replying STOP to any SMS message, by emailing us at rudyvalrey@kw.com, or by calling us at (931) 236-2687. Opting out may end our ability to send you certain transaction-related reminders, so please keep an alternative way for us to reach you about an active matter.
How we share your information
We may share your information with service providers who help us operate our business and the Site — such as our customer relationship management (CRM), calendar, and messaging providers — and as otherwise required by law. These providers are bound by confidentiality obligations and process information only to provide services on our behalf. We do not sell or rent your personal information.
Data retention
We retain personal information only as long as necessary to provide our services, respond to your requests, and comply with legal, accounting, or reporting requirements. If you request that we delete your information, we will remove it where we are not legally required to keep it.
Your rights and choices
You may request access to, correction of, or deletion of your personal information by contacting us. You may opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by replying STOP to our SMS messages. Depending on your location, you may have additional rights under applicable privacy laws.
Security
We take reasonable measures to protect your information against unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information using appropriate administrative, technical, and physical safeguards.
Children's privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Last updated" date above. Your continued use of the Site after any change means you accept the updated policy.
Contact us
Questions about this Privacy Policy? Contact us at rudyvalrey@kw.com or (931) 236-2687, or by mail at 2271 Wilma Rudolph Blvd, Clarksville, TN 37040. Licensed in Tennessee and Kentucky.